Secondary call to action button

Is there any way to create a secondary Call To Action button at the bottom of a form. I’d like to solicit email address and then have two options, one for leads who are more ready to convert (with a solid colored button) and another for higher funnel leads (the button would have a different style). Depending on which button the user clicks, I would want to redirect to different pages, and trigger different automated follow up.

Gravity Forms doesn’t support custom buttons like this. The recommended approach would be to add a choice based field, like a Checkbox field. You can then use that field with conditional logic on notifications, confirmations, and add-on feeds to determine which of those features is used for the submission.