I am trying to implement GA4 events via the Google Analytics Add-on and Google Tag Manager.
The add-on description contains “Added support for mapping UTM variables from URL when configuring Tag Manager feeds and pagination events.”
I don’t see where the UTM mapping occurs, and I have tested URLs containing UTM parameters in the GTM debug tool. The only parameters sent are the ones you explicitly define in Event Parameters.
Is anyone else using this? I’m well-versed in Tag Manager, but what am I missing?